It has almost become a movement on its own as design students often see Helvetica as the synonym or alternative meaning of a sans-serif. Jeep, Lufthansa, 3M, Panasonic, American Apparel, Target, JCPenny, Skype, The North Face and so many others. The list of most famous logos that are built with Helvetica is something truly remarkable and becomes pretty recognizable once you have a good look at Helvetica. It’s been influenced by the famous 19th century typeface Akzidenz-Grotesk and has evolved into multiple weights, widths and sizes as well as matching designs for a range of non-Latin alphabets. Without a doubt one of the biggest and beloved typefaces ever made, Helvetica (or Neue Haas Grotesk) is a sans-serif typeface developed in 1957 by type designers Max Miedinger and Eduard Hoffmann. We’re not ranking these based on taste as that is pretty subjective and different for each of us but what are those biggest, most influential typefaces from the last centuries that have shaped graphic design to what it is right now? Let’s have a look. Over centuries there have been some typefaces that stood the test of time and proven themselves to be one of the greatest typefaces ever made. Usually the differences aren’t that far apart but you get the point, typography matters. Turning an adorable ‘You’ll always be mine’ message in a cute, curly font into something completely creepy when it’s made with a style that would be used on a poster for a horror movie. You’ve probably seen those ‘fonts matters memes’ of the same text set in two completely different fonts. Because not only does the actual message have an important role in conveying a certain message, but what to think about the type of style that message is made with. Typography is such an important factor in design and communication in general.
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